Scaling Lounge Athletics to £30M+ ARR
Lounge was suffering from extreme ad account fragmentation and high creative fatigue on Meta. We stepped in to implement absolute account consolidation, broad-audience strategies, and high-velocity UGC hook testing.
- hurdles: High audience fatigue, disjointed creative testing, and iOS attribution signal loss.
- Solutions: Consolidating 14 campaigns into a unified machine-learning acquisition flow, writing script frameworks for weekly UGC shoots, and establishing a server-to-server CAPI pipeline.
Represent London: Scaling Global Revenue
Represent London required an omnichannel media buying strategy to successfully penetrate the US and European streetwear markets. We deployed direct-response video frameworks across YouTube, Meta, and TikTok.
- hurdles: High dependency on domestic UK sales, difficulty cracking international markets with static assets.
- Solutions: Direct-response YouTube video campaigns combined with aesthetic short-form TikTok ads. Implemented first-party cookies to attribute multi-touch buying loops.
HERA Activewear: Scaling Social ROAS
HERA was experiencing diminishing returns during seasonal product drops. We implemented direct response hooks, structured collection page funnels, and optimized instant experience layouts.
- hurdles: Severe conversion drops post-collection drop, high cart abandonment, flat audience reach.
- Solutions: Rapid catalog segmentation, direct social checkout experiments, and retargeting visual campaigns offering tailored collection bundles.
Vitality Apex: Scaling Subscriber Intake
Apex required high-volume, validated lead acquisition across the United Kingdom. We engineered high-converting interactive advertorials and native lead capture forms.
- hurdles: Poor lead quality, extremely high cost-per-lead (CPL) on native platforms, bad backend conversions.
- Solutions: Constructing multi-step quiz pages to pre-qualify lead parameters, server-side dynamic pixel triggers, and direct lead syncing to client CRMs.